Today, consumers seeking occasional meat alternatives have more options than ever before. Gone are the days of tofu and sprouts. There’s nothing wrong with those foods, but when it comes to plant-based eating now, the focus has switched to meatier foods.
And nothing is further evidence of this than the fact that Carl’s Jr.–the same company known as a bastion for meat-lovers–is promoting that it now serves the all-plant-based Beyond Burger.
Founded in 2009, Beyond Meat, a U.S. producer of plant-based meat products, has been offering supermarket options side by side with their animal-based counterparts since 2016. After years of research, the company was successful in creating a product that sizzled like beef and mimicked the bleeding effect of real meat using beet juice. The reviews have been incredibly favorable, including from myself. It’s a stellar product. Bloggers and food critics alike have praised the fact that it is almost indistinguishable from a beef patty that came from a cow.
Beyond Meat has now joined forces with several fast food companies such as Carl’s Jr., a chain located primarily on the West Coast and in the Southwest. Carl’s Jr. has an iconic star logo which they have incorporated into their menu items, and customers familiar with the brand are accustomed to seeing menu selections such as the Super Star and the Famous Star burgers.
On January 2nd, 1,000 locations added a new item called the Beyond Famous Star, a plant-based patty. With the addition of this menu item, Carl’s Jr. has joined other well-known food chains such as Chipotle, Burger King, and A&W in offering choices that go beyond animal-based protein while still maintaining a meat-lovers appeal.
For consumers unable to travel to Carl’s Jr. or their northeast affiliate Hardee’s, there’s still hope. Beyond Meat is continuously joining forces with new restaurants such as TGI Fridays, BurgerFi, Bareburger, and Veggie Grill, in addition to serving retailers such as AmazonFresh, Publix, Safeway, Kroger, Target, and Ralph’s.
So if you want want your meat, you can still have it. Just think about getting it in the form of the truly delicious Beyond Famous Star burger at Carl’s Jr.