Paul Shapiro is a bestselling author, TEDx speaker, and former nonprofit executive in the animal welfare field. He’s spent his career working to improve sustainability in our food and agriculture systems, with an emphasis on accelerating alternative proteins that are better for public health, the planet, and animal welfare.
Paul is also the CEO & Co-Founder of The Better Meat Co. – a business-to-business company that helps institutional food sellers achieve their goals of culinary excellence by providing next-generation plant-based proteins for foodservice providers and meat processors to make their meat, in a word, better.
CEO & Co-Founder, The Better Meat Co.
Apr 2018 – Present
Paul Shapiro and the company’s plant-based proteins blend seamlessly into ground meat products, enabling major food users to enhance the taste of their products while improving both health and sustainability, all in a cost-competitive way. Whether you’re producing meatballs, sausages, fish sticks, chicken nuggets, burgers, dogs, or other ground meats, blending The Better Meat Co.’s plant-based proteins into your products is a win-win.
Vice President of Policy Engagement, The Humane Society of the United States
Oct 2016 – Jan 2018
As VP of policy engagement at The Humane Society of the United States, Paul Shapiro worked with a dedicated team of animal advocates, helping to wage efforts in Congress to defeat legislation harmful to animals, wage local legislative campaigns to enact ordinances cracking down on animal cruelty, and wage a statewide effort to place a historic farm animal protection measure on the ballot.
Vice President of Farm Animal Protection, The Humane Society of the United States
Jan 2005 – Oct 2016
As the VP of farm animal protection for The Humane Society of the United States, the world’s largest animal protection organization, Paul Shapiro was fortunate to work with some of the most talented advocates for animals, helping to spearhead legislative initiatives to prevent farm animal abuse. He also engaged with major food corporations to help end the cruelest agribusiness practices from their supply chains, as well as increased demand for plant-based proteins by reducing consumption of animal products.